Category: Articles

B2B Buying Groups – how #ABM can affect decisions

Enterprise B2B Buying Decisions Influenced By 34 People In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adapted to the current trends as to…

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4 Benefits Of An Account Based Marketing Program

Sangram Vahre, CMO of Terminus, does a great job of identifying and outlining the key benefits of an effective Account Based Marketing program. Focused sales and marketing strategy – allows you to focus in on the precise accounts that you would like to target. This hyper-targeting increases the effectiveness of your marketing messages without increasing the resources needed to run more…

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90% of B2B Marketers say #ABM is a “Must-Have”

But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from their CMO, Peter Isaacson… “B2B marketers have realized that marketing to large quantities of individuals doesn’t…

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