Far too many people have researched the desire to use ABM. Today, the critical question has now shifted to understand how ABM is best implemented. To define how to shift this proven interest and adoption to real marketing performance, are there best practices and maturity milestones that lead to a greater revenue impact? Is simply including ABM in the marketing technology stack enough to ensure its success? The ABM Consortium, a collection of thought leaders and vendors in the ABM solution space, has developed an ABM Capabilities Framework. The purpose of this framework is to serve as a resource and guide to attain the best possible performance from the practice. Download the free report today!
Learn what 18% of ABM practitioners know that make their programs perform better!