Strategy, Thought Leadership
In an interview this week with the Folks from MRP, we discussed some incredibly powerful ideas that I wanted to further expand upon in this article. Many of those who think they’re doing ABM are simply delivering the same ads to a list of target accounts....
Best Practice, Thought Leadership, Vendors
Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM. As follow up to his presentation at the launch of the ABM Consortium, Jon fielded a significant number of questions...