Tag: ABM Metrics

ABM Metrics That Matter: The ICARE philosophy – video interview with Jon Miller

Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM. As follow up to his presentation at the launch of the ABM Consortium, Jon fielded a significant number of questions about how marketers need to consider the differences between other programs, like demand gen and inbound programs, versus ABM…

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