Data Myopia

Data Myopia

Data defines your greatest sales and marketing assets Targeting, personalization, measurement… what do these all have in common? Data. Specifically, ABM Data. Considering data to be a contact you purchase, an Intent Data signal you acquire or a marketing list to...
Do you have “M” in your #ABM?

Do you have “M” in your #ABM?

ABM 1.0 And The Confidence Gap The folks at Demand Gen Report and their ABM In Action publication just released a new article from our team… “Clearing The ABM Roadblock.” In collaboration with CEOs from Demand Gen Int’l, Digital Pi, Inverta and...