ABM, CDP, Data Management, email marketing
Where's email in your Account Based Marketing Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it’s effective at driving conversions later in the funnel. Let that sink in for a moment…...
ABM, Strategy, Thought Leadership
Are your marketing objectives correct? In a world where B2B marketers espouse “full funnel marketing”, “revenue marketing” and “ABM engagement”, why is it that nearly 90% of them measure success based upon MQL’s? The...