Tag: content marketing

ABM Engagement Strategy – Freya News

I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer afternoon. Content strategy and messaging frameworks never fail to interest me. Content is the fuel for customer engagement.… Read more →

Freya News – ABM growth and a case study with Audi

Audi head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well. Kudo’s to Freya News! ABM is spreading across the globe.… Read more →

Freya News, the ABM content powerhouse

Content is the fuel necessary to drive a scaled ABM strategy I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being early, but it’s always nice to hear waves breaking in Hawaii just before sunrise:-)… Read more →

How Account Based Marketers Create and Place Effective Ads | Vendemore

Content strategies that support ABM programs are a critical aspect of Account Based Marketing. Based upon our Account Based Marketing Capabilities framework, Content is the 3rd step. Provided by Vendemore, their key point is to market the content as the product and focus on: Identify pain points – Make your ad as magnetic as possible by specifically addressing pain points within… Read more →