Tag: content strategy

Content, the fuel for #ABM – video interview

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO of Freya News, his team enables amazing content strategies for some of the largest… Read more →

ABM Engagement Strategy – Freya News

I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer afternoon. Content strategy and messaging frameworks never fail to interest me. Content is the fuel for customer engagement.… Read more →

Freya News – ABM growth and a case study with Audi

Audi head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well. Kudo’s to Freya News! ABM is spreading across the globe.… Read more →