Select Page
The Engagement Gap

The Engagement Gap

ABM, Strategy, Thought Leadership

Are your marketing objectives correct? In a world where B2B marketers espouse “full funnel marketing”, “revenue marketing” and “ABM engagement”, why is it that nearly 90% of them measure success based upon MQL’s? The...

Kwanzoo is going wider than ABM, focus on engagement

Vendors

I had the pleasure of meeting with Mani Iyer, CEO at Kwanzoo. During the hustle of Dreamforce we met on the rooftop patio hosted by InsideView, the “Open Lounge”. What a beautiful afternoon! During our conversation he shared his company vision and I found...