Tag: engagio

ABM Metrics That Matter: The ICARE philosophy – video interview with Jon Miller

Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM. As follow up to his presentation at the launch of the ABM Consortium, Jon fielded a significant number of questions about how marketers need to consider the differences between other programs, like demand gen and inbound programs, versus ABM… Read more →

2016 Prognostications: @JonMiller says this is the year for high-performance ABM

Quoting a joke from Joe Chernov ( @jchernov ), Jon describes this as the year that marketers shift from talking about ABM to actually deploying it – no spoiler alert, watch the video! Jon also comments on the research and approach defined by the Account Based Marketing Consortium. The ABM Capabilities Framework and quantification of the best path will help marketers… Read more →

@JonMiller Publishes “Clear & Complete Guide To #ABM”

In reading Jon’s book, I really enjoyed the focus on performance and giving concrete ideas as to how marketers need to think of their deployments.  Kicking off my thoughts, I’d like to start with a great quote from the book… “ABM is not a magic wand. Instead, it’s a powerful combination of people, process, and technology that deployed intelligently will outperform… Read more →

B2B Marketers Can Learn From B2C Mistakes!

I was reading a great article in MediaPost this morning and it reminded me of the concept that the true cost of the media you buy isn’t the CPM, CPC or cost per message. The real cost of those media investments include the cost of forcing your audience to ignore you – adblocking technology, declaring your email as SPAM, and ultimately… Read more →