Tag: freya news

The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs

Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO Azalead Peter Isaacson, CMO Demandbase Joakim Lange, Int’l Leader Freya News Christopher Engman, CEO Vendemore Kevin Cunningham, CEO MRP Q&A…

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#ABM webinar today – 600 registrants from 4 continents

The Case For ABM – Lessons from the Masters I’d like to offer heartfelt thanks to all attendees and the #ABM Consortium partners. What a great session today! The Account Based Marketing Consortium is now the largest and fastest growing meeting place for B2B marketers navigating the waters towards ABM success. Over the last four months, nearly 2,500 marketers have…

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Content, the fuel for #ABM – video interview

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO of Freya News, his team enables amazing content strategies for some of the largest…

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B2B Marketers Can Learn From B2C Mistakes!

I was reading a great article in MediaPost this morning and it reminded me of the concept that the true cost of the media you buy isn’t the CPM, CPC or cost per message. The real cost of those media investments include the cost of forcing your audience to ignore you – adblocking technology, declaring your email as SPAM, and ultimately…

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ABM Engagement Strategy – Freya News

I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer afternoon. Content strategy and messaging frameworks never fail to interest me. Content is the fuel for customer engagement.…

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Freya News – ABM growth and a case study with Audi

Audi head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well. Kudo’s to Freya News! ABM is spreading across the globe.…

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Freya News, the ABM content powerhouse

Content is the fuel necessary to drive a scaled ABM strategy I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being early, but it’s always nice to hear waves breaking in Hawaii just before sunrise:-)…

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