Tag: Johan Sundstrand

Content, the fuel for #ABM – video interview

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO of Freya News, his team enables amazing content strategies for some of the largest… Read more →

ABM Engagement Strategy – Freya News

I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer afternoon. Content strategy and messaging frameworks never fail to interest me. Content is the fuel for customer engagement.… Read more →

Freya News, the ABM content powerhouse

Content is the fuel necessary to drive a scaled ABM strategy I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being early, but it’s always nice to hear waves breaking in Hawaii just before sunrise:-)… Read more →