Best Practice, Thought Leadership, Vendors
Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM. As follow up to his presentation at the launch of the ABM Consortium, Jon fielded a significant number of questions...
Strategy, Thought Leadership, Vendors
Quoting a joke from Joe Chernov ( @jchernov ), Jon describes this as the year that marketers shift from talking about ABM to actually deploying it – no spoiler alert, watch the video! Jon also comments on the research and approach defined by the Account Based...
Articles, Strategy, Thought Leadership, Vendors
Thank you to Ginger Conlon (@customeralchemy) and Jason Compton for a great Account Based Marketing article in Direct Marketing News! “The Magic of Account-Based Marketing”. Jason really pushed himself to conceive original and powerful content. He...
Best Practice, Strategy, Thought Leadership, Vendors
In reading Jon’s book, I really enjoyed the focus on performance and giving concrete ideas as to how marketers need to think of their deployments. Kicking off my thoughts, I’d like to start with a great quote from the book… “ABM is not a magic...