Tag: marketing automation

B2B Buying Groups – how #ABM can affect decisions

Enterprise B2B Buying Decisions Influenced By 34 People In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adapted to the current trends as to… Read more →

Market Resource Partners and Prelytix… looking forward to learning more!

I had a tremendous conversation with Mike Kelly, co-founder of Prelytix and now Managing Director at MRP. Long story short, these guys are executing against a great business idea… blending CRM / MAP with predictive analytics to better empower Account Based Marketing. In two weeks I look forward to meeting with them during Dreamforce. Love to see more of their product vision… Read more →