Tag: Predictive Analytics

Predictive Analytics and ABM – a video interview

Kevin Cunningham, CEO at MRP, has more than a decade of deployment experience in the Account Based Marketing space. About a year ago they acquired Prelytix, a player in the Predictive Analytics space. When I caught up with him last week via Skype we had a chance to discuss this intersection between ABM and Predictive Analytics. Our recent research identified…

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