Do B2B marketers need an Ironman suit or an android robot?

Strategy, Vendors

Have you seen the new Everstring Audience Platform? I had a chance to catch up with JJ Kardwell, President Everstring, at the end of last week to get a briefing. if you haven’t heard of this yet, I suggest you take a look at their video product tour. It’s...

Account-Based Marketing Benchmark Program

Strategy

An Account-Based Marketing first… A fact-based, research-conceived ABM Benchmark Assessment Tool. Have you ever wondered how your ABM program stacks up to others? Not a question any longer. Answer 8 questions and you will receive: Your own ABM grade, relative to...

The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs

Best Practice, events, Strategy, Thought Leadership

Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO...

#ABM Consortium teams up with 100 B2B Marketing Execs, @CostanoaVC, @SalesforceVC, @GetZenIQ

Awareness, Best Practice, events, Strategy, Thought Leadership

Thursday night was a blast! We had an incredible series of content coming from great companies, primary research, and an All-Star panel… all focused on ABM. Instigated by two top Venture Capital firms, Costanoa Venture Capital and Salesforce Ventures, we...

#ABM webinar today – 600 registrants from 4 continents

Awareness, Thought Leadership, Vendors

The Case For ABM – Lessons from the Masters I’d like to offer heartfelt thanks to all attendees and the #ABM Consortium partners. What a great session today! The Account Based Marketing Consortium is now the largest and fastest growing meeting place for B2B...

#AccountBasedMarketing from the “C” suite

events

Awesome Live Webinar, Thursday March 31st! 9am PDT / 4pm GMT / 5pm CET   Back-to-back case studies from the top execs at the top ABM platforms! Applying the path to “High-Performance ABM” that we defined in December, top execs from the top ABM...

B2B Buying Groups – how #ABM can affect decisions

Articles, Best Practice, Strategy, Uncategorized

Enterprise B2B Buying Decisions Influenced By 34 People In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical...

Content, the fuel for #ABM – video interview

Awareness, Best Practice, Strategy, Vendors

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO...

Predictive Analytics and ABM – a video interview

Best Practice, Strategy, Thought Leadership, Vendors

Kevin Cunningham, CEO at MRP, has more than a decade of deployment experience in the Account Based Marketing space. About a year ago they acquired Prelytix, a player in the Predictive Analytics space. When I caught up with him last week via Skype we had a chance to...

ABM Metrics That Matter: The ICARE philosophy – video interview with Jon Miller

Best Practice, Thought Leadership, Vendors

Jon Miller is focused on helping ABM practitioners drive successful metrics to their programs. An absolutely critical component of high-performance ABM. As follow up to his presentation at the launch of the ABM Consortium, Jon fielded a significant number of questions...