Tag: ABM

ABM Gap

Do you have “M” in your #ABM?

The folks at Demand Gen Report and their ABM In Action publication just released a new article from our team… “Clearing The ABM Roadblock.” In collaboration with CEOs from Demand Gen Int’l, Digital Pi, Inverta and Yesler, this article breaks new ground in helping B2B marketers gain confidence in their organizations ability to execute ABM within their organization. After years…

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ABM Tech Stack

Are buyers the key to your ABM tech stack?

For the billions of dollars spent on B2B marketing technology, isn’t it paradoxical that we’re moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need? The issue is that the modern pursuit of technology has blurred the reality of our audience (i.e. buyers at…

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Kwanzoo is going wider than ABM, focus on engagement

I had the pleasure of meeting with Mani Iyer, CEO at Kwanzoo. During the hustle of Dreamforce we met on the rooftop patio hosted by InsideView, the “Open Lounge”. What a beautiful afternoon! During our conversation he shared his company vision and I found it very compelling. It brought to mind a point I made in a recent LinkedIn article……

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Account-Based Marketing Meets Big Data – DemandBase acquires WhoToo

With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the platform that consumes it… makes a ton of sense. Great acquisition team DemandBase! For years I’ve pondered the issues surrounding marketing data……

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Freya News – ABM growth and a case study with Audi

Audi head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well. Kudo’s to Freya News! ABM is spreading across the globe.…

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Market Resource Partners and Prelytix… looking forward to learning more!

I had a tremendous conversation with Mike Kelly, co-founder of Prelytix and now Managing Director at MRP. Long story short, these guys are executing against a great business idea… blending CRM / MAP with predictive analytics to better empower Account Based Marketing. In two weeks I look forward to meeting with them during Dreamforce. Love to see more of their product vision…

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