Tag: ABM

ABM Data Challenge

Data Myopia

Targeting, personalization, measurement… what do these all have in common? Data. Specifically, ABM Data. Considering data to be a contact you purchase, an Intent Data signal you acquire or a marketing list to hammer upon misses the point. If your company has been in the market for more than a few years, chances are, you already have contacts, intent signals…

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ABM Gap

Do you have “M” in your #ABM?

The folks at Demand Gen Report and their ABM In Action publication just released a new article from our team… “Clearing The ABM Roadblock.” In collaboration with CEOs from Demand Gen Int’l, Digital Pi, Inverta and Yesler, this article breaks new ground in helping B2B marketers gain confidence in their organizations ability to execute ABM within their organization. After years…

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ABM Tech Stack

Are buyers the key to your ABM tech stack?

For the billions of dollars spent on B2B marketing technology, isn’t it paradoxical that we’re moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need? The issue is that the modern pursuit of technology has blurred the reality of our audience (i.e. buyers at…

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Kwanzoo is going wider than ABM, focus on engagement

I had the pleasure of meeting with Mani Iyer, CEO at Kwanzoo. During the hustle of Dreamforce we met on the rooftop patio hosted by InsideView, the “Open Lounge”. What a beautiful afternoon! During our conversation he shared his company vision and I found it very compelling. It brought to mind a point I made in a recent LinkedIn article……

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