Tag: ABM

Account-Based Marketing Meets Big Data – DemandBase acquires WhoToo

With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the platform that consumes it… makes a ton of sense. Great acquisition team DemandBase! For years I’ve pondered the issues surrounding marketing data……

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Freya News – ABM growth and case study

A quote from the client head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well. Kudos to Freya News! ABM is…

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Market Resource Partners and Prelytix… looking forward to learning more!

I had a tremendous conversation with Mike Kelly, co-founder of Prelytix and now Managing Director at MRP. Long story short, these guys are executing against a great business idea… blending CRM / MAP with predictive analytics to better empower Account Based Marketing. In two weeks I look forward to meeting with them during Dreamforce. Love to see more of their product vision…

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Going to Dreamforce ’15? Interested in ABM? Check out these sessions by DemandBase

My first Dreamforce was in 2004. The whole event was in the lower rooms at the Hyatt Embarcadero. The exhibit hall held about 20 booths and was right outside the keynote hall… that was maybe 50 x 80. It’s truly amazing to see what they’ve done with this event in such a short period of time. Having been to a…

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How Account Based Marketers Create and Place Effective Ads | Vendemore

Content strategies that support ABM programs are a critical aspect of Account Based Marketing. Based upon our Account Based Marketing Capabilities framework, Content is the 3rd step. Provided by Vendemore, their key point is to market the content as the product and focus on: Identify pain points – Make your ad as magnetic as possible by specifically addressing pain points within…

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90% of B2B Marketers say #ABM is a “Must-Have”

But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from their CMO, Peter Isaacson… “B2B marketers have realized that marketing to large quantities of individuals doesn’t…

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