ABM, CDP, Strategy, Thought Leadership
Do you really know your buyers? For the billions of dollars spent on B2B marketing technology, isn’t it paradoxical that we’re moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know...
Articles, Best Practice, Strategy, Uncategorized
Enterprise B2B Buying Decisions Influenced By 34 People In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I expanded on the idea as to why B2B marketers need to update their approach and underlying technical...