Tag: data insights

2016 Prognostications: Christopher Engman of @Vendemore talks about #ABM insights

Once again I caught up with Christopher Engman from Vendemore. This time we discussed his thoughts about the new year and new trends for Account Based Marketing. Always in front of enterprise scale sales and marketing strategies, Christopher believes that the B2B insights derived through a solid ABM program deliver half of the value his clients receive. Savvy marketers are using these…

Continue reading