Tag: Demand Unit

B2B Buying Groups – how #ABM can affect decisions

In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adapted to the current trends as to how buyers actually buy. Here’s an exceprt:These B2B marketing…

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