Tag: demandbase

The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs

Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO Azalead Peter Isaacson, CMO Demandbase Joakim Lange, Int’l Leader Freya News Christopher Engman, CEO Vendemore Kevin Cunningham, CEO MRP Q&A…

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#ABM webinar today – 600 registrants from 4 continents

The Case For ABM – Lessons from the Masters I’d like to offer heartfelt thanks to all attendees and the #ABM Consortium partners. What a great session today! The Account Based Marketing Consortium is now the largest and fastest growing meeting place for B2B marketers navigating the waters towards ABM success. Over the last four months, nearly 2,500 marketers have…

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Account Based Marketing & Sales Alignment

Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric   Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t that the same point for effective B2B marketing in general? Nevertheless, I was struck by a nugget of research springing from a new Demandbase /…

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Account-Based Marketing Meets Big Data – DemandBase acquires WhoToo

With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the platform that consumes it… makes a ton of sense. Great acquisition team DemandBase! For years I’ve pondered the issues surrounding marketing data……

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90% of B2B Marketers say #ABM is a “Must-Have”

But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from their CMO, Peter Isaacson… “B2B marketers have realized that marketing to large quantities of individuals doesn’t…

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