Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t...
With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the...
Demandbase put together their annual infographic to help B2B marketers navigate Dreamforce. Awesome selection of sessions, parties and more. Check it out! Source: The B2B Marketer’s Guide to Dreamforce :: Demandbase B2B Marketing
My first Dreamforce was in 2004. The whole event was in the lower rooms at the Hyatt Embarcadero. The exhibit hall held about 20 booths and was right outside the keynote hall… that was maybe 50 x 80. It’s truly amazing to see what they’ve done with...
But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from...