Account Based Marketing & Sales Alignment

Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric   Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t...

B2B Marketer’s Guide to Dreamforce – Demandbase

Demandbase put together their annual infographic to help B2B marketers navigate Dreamforce. Awesome selection of sessions, parties and more. Check it out! Source: The B2B Marketer’s Guide to Dreamforce :: Demandbase B2B Marketing

90% of B2B Marketers say #ABM is a “Must-Have”

But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from...