Best Practice, events, Strategy, Thought Leadership
Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO...
Best Practice, Strategy, Thought Leadership, Vendors
Kevin Cunningham, CEO at MRP, has more than a decade of deployment experience in the Account Based Marketing space. About a year ago they acquired Prelytix, a player in the Predictive Analytics space. When I caught up with him last week via Skype we had a chance to...
Thought Leadership, Vendors
I caught up with Kevin yesterday and had a chance to discuss what he sees on the horizon for 2016. He’s hearing a lot from his clients about how seamless connections between the elements of the ABM Capabilities Framework empowers marketers to scale and better...