Tag: onboarding

Account-Based Marketing Meets Big Data – DemandBase acquires WhoToo

With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the platform that consumes it… makes a ton of sense. Great acquisition team DemandBase! For years I’ve pondered the issues surrounding marketing data……

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