Tag: revenue traction

Account Based Marketing & Sales Alignment

Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric   Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t that the same point for effective B2B marketing in general? Nevertheless, I was struck by a nugget of research springing from a new Demandbase /…

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