Live streaming event: Thursday September 29th, 9AM PacificRegister today! As we say goodbye to Summer 2016 and look forward to Fall and an amazing 2017, key questions start to come to mind… what will 2017 hold, how can I find out?As usual, we’ve got great answers. No BS, no amateur opinions, we’ve curated the top C-Level execs to share their…
Tag: vendemore
Chances are, you’re actually doing List-Based Marketing
This isn’t a trivial exercise in semantics, about 70% of self-described ABM programs aren’t actually enacting the strategy at all. Groundbreaking research of more than 500 Account-Based programs quantified this point. In this blog article, we unpack the rationale for why so many programs fail to realize the benefits of ABM. This blog entry is a deeper dive into a…
The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs
Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO Azalead Peter Isaacson, CMO Demandbase Joakim Lange, Int’l Leader Freya News Christopher Engman, CEO Vendemore Kevin Cunningham, CEO MRP Q&A…
#ABM webinar today – 600 registrants from 4 continents
The Case For ABM – Lessons from the Masters I’d like to offer heartfelt thanks to all attendees and the #ABM Consortium partners. What a great session today! The Account Based Marketing Consortium is now the largest and fastest growing meeting place for B2B marketers navigating the waters towards ABM success. Over the last four months, nearly 2,500 marketers have…
2016 Prognostications: Christopher Engman of @Vendemore talks about #ABM insights
Once again I caught up with Christopher Engman from Vendemore. This time we discussed his thoughts about the new year and new trends for Account Based Marketing. Always in front of enterprise scale sales and marketing strategies, Christopher believes that the B2B insights derived through a solid ABM program deliver half of the value his clients receive. Savvy marketers are using these…
When Cross Sell and Up Sell Meets #ABM – video interview
Yesterday I met with Christopher Engman, CEO of Vendemore. Christopher built his company 9 years ago and has delivered hundreds of enterprise deployments around the globe. In this history, he has formed a solid point of view around the value of Account Based Marketing to deliver success in cross selling and up selling existing accounts within an organization. Christopher views…
Webinar registration opened – The Definitive ABM Success Guide
An hour of live content you’ll not want to miss! 6 C-level executives will discuss brand new research and how it defines the difference between low performance and high performance ABM. We’ll identify specific approaches, concrete ways for you to amp up your ABM practice for 2016! Free registration, and you’ll be the first to receive this important new…
B2B Marketers Can Learn From B2C Mistakes!
I was reading a great article in MediaPost this morning and it reminded me of the concept that the true cost of the media you buy isn’t the CPM, CPC or cost per message. The real cost of those media investments include the cost of forcing your audience to ignore you – adblocking technology, declaring your email as SPAM, and ultimately…
Selling Mega deals – how sales and marketing alignment works
Christopher Engman, CEO at Vendemore, does an exceptional job at outlining sales and marketing alignment and activities surrounding super large sales opportunities. Three pillars of managing a “mega deal”: Sell the problems you solve and the insights you have – takes longer and involves more people than you think! Marketers have new tools now to help target messages to a wide,…
