Once again I caught up with Christopher Engman from Vendemore. This time we discussed his thoughts about the new year and new trends for Account Based Marketing. Always in front of enterprise scale sales and marketing strategies, Christopher believes that the B2B insights derived through a solid ABM program deliver half of the value his clients receive. Savvy marketers are using these insights to better drive sales and marketing efforts throughout their organizations. So, just as much as the immediate value of target audience engagement, Vendemore clients are then harvesting learning from that engagement and using it fuel future sales and marketing contact, across all clients, prospects and targets.
Check out the video and comment with your thoughts!