Quoting a joke from Joe Chernov ( @jchernov ), Jon describes this as the year that marketers shift from talking about ABM to actually deploying it – no spoiler alert, watch the video! Jon also comments on the research and approach defined by the Account Based Marketing Consortium. The ABM Capabilities Framework and quantification of the best path will help marketers find the path to high-performance ABM.
After enjoying the video, check out the research report Jon refers to. See first hand how 18% of ABM practitioners outperform the others!
Check out the video and comment with your thoughts!