2016 Prognostications: Kevin Cunningham identifies the need for tighter ABM integration across capabilities

I caught up with Kevin yesterday and had a chance to discuss what he sees on the horizon for 2016. He’s hearing a lot from his clients about how seamless connections between the elements of the ABM Capabilities Framework empowers marketers to scale and better control high-performing ABM programs. In a sense, he’s talking about an ABM tech stack with smooth operational characteristics between functionality.

Kevin is the CEO at MRP (www.MRPFD.com) and a deep thought leader in data driven insights and tightly integrated ABM and Marketing Automation systems. If you are in the IT channel, you should explore these guys.

Check out the video and comment with your thoughts!