I just hung up from the most insightful and strategic B2B marketing conversation I’ve had in years. Antoni Chumillas, Head of EMEA Sales and Marketing for Celsius, laid out a strategic vision that is far beyond the typical point solution conversation we often read.
Their vision is data-centric, enabling proper marketing to extend across ABM, Marketing Automation and demand gen programs. Our conversation started with areas that they fulfill in the ABM Consortium Capabilities Framework, a deep expertise in Account Selection and Insights. Their vision is enabled by a proprietary platform to help marketers cleanse, append, integrate silos, and consolidate their databases. Their platform, the Celsius Cloud, enables clients to develop and maintain what they call a “comprehensive data universe”. The resulting system is more valuable and rich with insights that span current activity to relationships that identify buying influence and interests, and look-a-likes. More than deduping leads to accounts and contacts, Celsius is providing the means to break out of the flat data structures and realize the possibility of cross-channel, target centric marketing.
I’m looking forward to learning more of Celsius, their data platform and hosted B2B demand gen services.