Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

AntoniChumillasI just hung up from the most insightful and strategic B2B marketing conversation I’ve had in years. Antoni Chumillas, Head of EMEA Sales and Marketing for Celsius, laid out a strategic vision that is far beyond the typical point solution conversation we often read.

Their vision is data-centric, enabling proper marketing to extend across ABM, Marketing Automation and demand gen programs. Our conversation started with areas that they fulfill in the ABM Consortium Capabilities Framework, a deep expertise in Account Selection and Insights. Their vision is enabled by a proprietary platform to help marketers cleanse, append, integrate silos, and consolidate their databases. Their platform, the Celsius Cloud, enables clients to develop and maintain what they call a “comprehensive data universe”. The resulting system is more valuable and rich with insights that span current activity to relationships that identify buying influence and interests, and look-a-likes. More than deduping leads to accounts and contacts, Celsius is providing the means to break out of the flat data structures and realize the possibility of cross-channel, target centric marketing.

I’m looking forward to learning more of Celsius, their data platform and hosted B2B demand gen services.