Kwanzoo is going wider than ABM, focus on engagement

KwanzooI had the pleasure of meeting with Mani Iyer, CEO at Kwanzoo. During the hustle of Dreamforce we met on the rooftop patio hosted by InsideView, the “Open Lounge”. What a beautiful afternoon!

During our conversation he shared his company vision and I found it very compelling. It brought to mind a point I made in a recent LinkedIn article… “ABM is an ‘AND’ strategy“. The fact that you’re executing on an ABM strategy doesn’t mean that you should stop doing blogging, social engagement or ignore SEO. Important people will still find you and you need a way to engage and monitor them.  To that end, he’s built a platform that coalesces an engagement strategy… one aspect being account based. From delivery of display, email and social above the top of the funnel to nurturing of nascent interest, he’s focused on solving a bigger picture of engagement, while keeping an eye on the consideration of how buyers do their buying… as a team, an Account.

I look forward to seeing his vision continue to expand.