Market Resource Partners and Prelytix… looking forward to learning more!

mrp_vector_logo_fontI had a tremendous conversation with Mike Kelly, co-founder of Prelytix and now Managing Director at MRP. Long story short, these guys are executing against a great business idea… blending CRM / MAP with predictive analytics to better empower Account Based Marketing.

In two weeks I look forward to meeting with them during Dreamforce. Love to see more of their product vision / roadmap.