Compare and contrast your ABM strategy to more than 500 peer programs
Know the facts...
Based upon primary research into more than 500 ABM programs from around the globe, this quick maturity assessment allows you to benchmark your approach and gain fact-based input as to how you can improve direction.
ABM programs, like other marketing initiatives, tend to start at an entry stage. Problematic to ABM in particular, confusion and bad advice abound. Our approach is exactly the opposite... we start with facts, and end with fact based advice.
If you've not yet launched your program, please indicate that in the first couple of questions and then answer the program approach questions based upon how you plan to run your program.
Thank you -
Team ABM Consortium