AI-Driven Data Analysis for GTM Planning

AI-Driven Data Analysis for GTM Planning

We’re writing this in the waning weeks of 2023, and assuredly, thousands of B2B GTM professionals are feeling the cold chill of uncertainty in their planning for 2024. Join Our LinkedIn Group - ABM Insiders How To Apply Generative AI In Your GTM Planning...
Decoding Intent Data

Decoding Intent Data

Are you getting what you thought you bought? A survey by Bain and Google of 1,208 people at U.S. companies who are involved in buying software, cloud hosting, hardware, telecommunications, logistics, marketing, and industrial equipment revealed a set of misconceptions...
Data Myopia

Data Myopia

Data defines your greatest sales and marketing assets Targeting, personalization, measurement… what do these all have in common? Data. Specifically, ABM Data. Considering data to be a contact you purchase, an Intent Data signal you acquire or a marketing list to...