Category: events

B2BMX, It’s A Wrap!

I’ve been out of office the last three days, participating in one of the best B2B Marketing events I’ve ever experienced. With a front row seat as emcee of the ABM In Action Live track for two days, I found the content was strategic, actionable, and believable. I say this because most event content generally sucks… it exists somewhere between…

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ABM Orchestration by the numbers

This weekend I found myself thinking more about ABM Orchestration and the intent of what I conceived back in Q4 2015. I guess this thought process was spurred through some of my work last week… I wrote a blog entry about the first event to celebrate ABM Orchestration – Orchestrate, Rise of the Marketing Power Couple, May 16th – and started preparing…

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The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs

Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO Azalead Peter Isaacson, CMO Demandbase Joakim Lange, Int’l Leader Freya News Christopher Engman, CEO Vendemore Kevin Cunningham, CEO MRP Q&A…

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