Category: Awareness

#ABM webinar today – 600 registrants from 4 continents

The Case For ABM – Lessons from the Masters I’d like to offer heartfelt thanks to all attendees and the #ABM Consortium partners. What a great session today! The Account Based Marketing Consortium is now the largest and fastest growing meeting place for B2B marketers navigating the waters towards ABM success. Over the last four months, nearly 2,500 marketers have…

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Content, the fuel for #ABM – video interview

In our recent research we found that 90% of high performing ABM programs create content that is versioned to achieve specific ABM objectives. Check out this short video to hear first hand from one of the worlds renowned experts in ABM content, Johan Sundstrand. As CEO of Freya News, his team enables amazing content strategies for some of the largest…

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Google Trends – “Account Based Marketing”

For all of the recent press and content flowing into the market about Account Based Marketing, Google indicates that the number of searches people actually make, as a form of research on the topic, is incredibly low… like 100 per month! I’ve embedded a live chart from Google, so we can track this from now on:-)