Thursday night was a blast! We had an incredible series of content coming from great companies, primary research, and an All-Star panel... all focused on ABM. Instigated by two top Venture Capital firms, Costanoa Venture Capital and Salesforce Ventures, we explored cutting-edge aspects of ABM and shared some great insights gleaned from the latest ABM platform entrant, ZenIQ.
Topics covered:
- Gainsight - Anthony Kannada, VP Marketing at Gainsight, walked us through their program to create a new category and their use of ABM
- Account Based Marketing Consortium - Mark Ogne, founder ABM Consoritum and EVP Demand Metric, shared the latest primary research on ABM and drew conclusions around the pathway to "high-performance ABM"
- All-Star Panel - all shared incredible insights into scaled, successful ABM programs.
- Peter Isaacson, CMO Demandbase
- Joelle Kaufman, CMO Bloomreach
- Natalie Johnson, Senior Director of Integrated Marketing Campaigns Salesforce
- Srihari Kumar, Founder & CEO ZenIQ - the latest Account-based marketing solution
- Nick Ezzo, VP Marketing Host Analytics
- Rob Israch, CMO Tipalti
We'll connect to video from this session in the coming days.
