Main menu

Skip to content
ABM ConsortiumABM Consortium
High-Performance ABM
  • Home
  • blog
  • ABM Content
  • About
  • Subscribe

Posted in Awareness, Best Practice, events, Strategy, Thought Leadership

#ABM Consortium teams up with 100 B2B Marketing Execs, @CostanoaVC, @SalesforceVC, @GetZenIQ

by Mark Ogne on April 9, 2016

#ABM Consortium

Thursday night was a blast! We had an incredible series of content coming from great companies, primary research, and an All-Star panel... all focused on ABM. Instigated by two top Venture Capital firms, Costanoa Venture Capital and Salesforce Ventures, we explored cutting-edge aspects of ABM and shared some great insights gleaned from the latest ABM platform entrant, ZenIQ.

Topics covered:

  • Gainsight - Anthony Kannada, VP Marketing at Gainsight, walked us through their program to create a new category and their use of ABM
  • Account Based Marketing Consortium - Mark Ogne, founder ABM Consoritum and EVP Demand Metric, shared the latest primary research on ABM and drew conclusions around the pathway to "high-performance ABM"
  • All-Star Panel -  all shared incredible insights into scaled, successful ABM programs.
    • Peter Isaacson, CMO Demandbase
    • Joelle Kaufman, CMO Bloomreach
    • Natalie Johnson, Senior Director of Integrated Marketing Campaigns Salesforce
    • Srihari Kumar, Founder & CEO ZenIQ - the latest Account-based marketing solution
    • Nick Ezzo, VP Marketing Host Analytics
    • Rob Israch, CMO Tipalti

 

We'll connect to video from this session in the coming days.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Related

Tags:ABM account based marketing Anthony Kannada Joelle Kaufman Mark Ogne Natalie Johnson Nick Ezzo peter isaacson Rob Israch Srihari Kumar ZenIQ

Post navigation

← #ABM webinar today – 600 registrants from 4 continents
The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs →

The Best of ABM Straight to Your Inbox!

Find It!

Join the discussion!

Popular Pages

ABM Pilot Request

Contact Us  |  Our Blog

Account Based Marketing eBooks

What is Account Based Marketing?

ABM Strategy Infographic

High-Performance Account Based Marketing

Our articles on ABM In Action

Copyright ©  2015-2019 ABM Consortium

All rights reserved.

"High-Performance ABM" is a Service Mark of the ABM Consortium

-->

The best of ABM
straight to your inbox!

No spam, no hyperbole, just great Account-Based Marketing content straight to your inbox.

If you opt in above we use this information send related content, discounts and other special offers.

We value your privacy as much as you do!

Your information will never be sold or used by others.

Register for your Whitepaper

* indicates required

Marketing Permissions

If you do not opt-in on the “Email” checkbox here, we will not be able to communicate with you.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at mark@accountbased.marketing. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.


The easiest and fastest way to be top of your class in “high-performance ABM”… simply subscribe to our newsletter.

* indicates required


Marketing Permissions

If you do not opt-in on the “Email” checkbox here, we will not be able to communicate with you.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at mark@accountbased.marketing. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.



The easiest and fastest way to be top of your class in “high-performance ABM”… simply subscribe to our newsletter.

* indicates required

Marketing Permissions

If you do not opt-in on the “Email” checkbox here, we will not be able to communicate with you.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at mark@accountbased.marketing. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.


Download the latest ABM research

* indicates required

Marketing Permissions

If you do not opt-in on the “Email” checkbox here, we will not be able to communicate with you.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at mark@accountbased.marketing. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

Register for your Whitepaper

* indicates required

Marketing Permissions

If you do not opt-in on the “Email” checkbox here, we will not be able to communicate with you.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at mark@accountbased.marketing. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.


Register for your Whitepaper

* indicates required

Marketing Permissions

If you do not opt-in on the “Email” checkbox here, we will not be able to communicate with you.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at mark@accountbased.marketing. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

The best of ABM, straight to your inbox!

No spam, no hyperbole, just great Account-Based Marketing content straight to your inbox.

If you opt in above we use this information send related content, discounts and other special offers.

We value your privacy as much as you do!

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.