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#ABM Consortium teams up with 100 B2B Marketing Execs, @CostanoaVC, @SalesforceVC, @GetZenIQ

Awareness, Best Practice, events, Strategy, Thought Leadership

#ABM Consortium

Thursday night was a blast! We had an incredible series of content coming from great companies, primary research, and an All-Star panel… all focused on ABM. Instigated by two top Venture Capital firms, Costanoa Venture Capital and Salesforce Ventures, we explored cutting-edge aspects of ABM and shared some great insights gleaned from the latest ABM platform entrant, ZenIQ.

Topics covered:

  • Gainsight – Anthony Kannada, VP Marketing at Gainsight, walked us through their program to create a new category and their use of ABM
  • Account Based Marketing Consortium – Mark Ogne, founder ABM Consoritum and EVP Demand Metric, shared the latest primary research on ABM and drew conclusions around the pathway to “high-performance ABM”
  • All-Star Panel –  all shared incredible insights into scaled, successful ABM programs.
    • Peter Isaacson, CMO Demandbase
    • Joelle Kaufman, CMO Bloomreach
    • Natalie Johnson, Senior Director of Integrated Marketing Campaigns Salesforce
    • Srihari Kumar, Founder & CEO ZenIQ – the latest Account-based marketing solution
    • Nick Ezzo, VP Marketing Host Analytics
    • Rob Israch, CMO Tipalti

 

We’ll connect to video from this session in the coming days.


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