You wouldn't climb Mt Everest without a sherpa, right?

Didn’t think so! But why would you leave your ABM strategy up to chance?

HIGH-PERFORMANCE ACCOUNT BASED MARKETING

Not your typical vendor self-promotion love fest, we’re 100% dedicated to “High-Performance Account-Based Marketing” and building the confidence of B2B Marketers around the world to achieve this! We get beyond the narrow, platform-centric blather and confusion to provide fact-based, research-driven advice for you to win. We offer workshops, templates, research reports, white papers, and a daily dose of reality to this hype-driven market. Subscribe today!

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ABM Consortium By The Numbers

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RESEARCH, WHITEPAPERS & ARTICLES

Scale is NOT a substitute for intimacy

ABM Consortium teamed up with the folks at PFL to write our most recent piece of content.

Everyone expects an email, display ad, or call from you. That’s why the industry of buyers have constructed SPAM filters, ad blockers and do not call lists. Automating these options, to make them cheaper and more prolific misses the point… they’re being avoided, ignored and resented.

This report will help you unpack the rationale for why this connection gap occurs and offers a clear path forward, to rise above the noise of distraction and truly engage your target accounts.

Learn how 18% of ABM programs dominate their competitors

Account-Based Marketing is no longer the “checkbox” for success. How you deploy your program leads directly to the results you’ll receive.

In this research report we engaged 500 ABM practitioners across five continents. Our goal was to identify high-performance ABM programs and isolate the strategies and tactics that they do differently… so you can benefit directly from their experience.

Define your high-performance ABM tactics

This whitepaper explores three use cases for improving ABM performance: Starting a new program, restarting a poor performing program, accelerating a mature ABM program. Based upon fact-based, research driven advice, we’ll share our best secrets with you.

The ABM Data Management Process

Does your ABM program suffer from its’ inability to identify the needs of Target Accounts? Do you think your marketing automation platform is confusing those target accounts because they’re embedded in an unknown number of irrelevant nurturing flows? If so, check out the first-ever ABM Data Management Process, a framework for managing your ABM program impact.

ABM Data Management Process

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