Author: Mark Ogne

B2B marketer, advisor, board member, angel investor... Mark produces game changing business results through the cultivation of great ideas that are executed flawlessly.
ABM Data Challenge

Data Myopia

Targeting, personalization, measurement… what do these all have in common? Data. Specifically, ABM Data. Considering data to be a contact you purchase, an Intent Data signal you acquire or a marketing list to hammer upon misses the point. If your company has been in the market for more than a few years, chances are, you already have contacts, intent signals…

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