ABM, Data Management, Intent Data, Strategy, Thought Leadership
While more Intent Data is better than less, if the objective is to decipher how and when to invest sales and marketing resources, Intent Data alone is a poor proxy for making this decision. Join Our LinkedIn Group - ABM Insiders The first step in our deep dive is to...
ABM, Best Practice, Data Management, Strategy
Every organization has a finite audience who hear their value propositions better… find it more valuable… are willing to pay more for it… and need it faster. Simplifying the cacophony of confusion in the market, ABM is nothing more or less than the strategy to...
ABM, CDP, Data Management, Strategy
A behind the scenes story of our latest Feature Article in ABM In Action: For ABM, Data Is A Good Four-Letter Word. Make it easy for Buyers to buy Meaningful data management processes provide significant value to your ability to measure and control your ABM...
ABM, CDP, Data Management, email marketing
Where's email in your Account Based Marketing Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it’s effective at driving conversions later in the funnel. Let that sink in for a moment…...
ABM, ABM Agency, CDP, Data Management
Data defines your greatest sales and marketing assets Targeting, personalization, measurement… what do these all have in common? Data. Specifically, ABM Data. Considering data to be a contact you purchase, an Intent Data signal you acquire or a marketing list to...
ABM, Best Practice, CDP, Data Management, Strategy
The ABM Paradox There have never been more ways to communicate with audiences, yet actual attention has become increasingly elusive. Among a proliferation of point solutions, what’s missing is the ability to collect and normalize data across sales and marketing...
