Category: CDP

ABM Data Challenge

Data Myopia

Targeting, personalization, measurement… what do these all have in common? Data. Specifically, ABM Data. Considering data to be a contact you purchase, an Intent Data signal you acquire or a marketing list to hammer upon misses the point. If your company has been in the market for more than a few years, chances are, you already have contacts, intent signals…

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Demand Gen Report

Operationalizing ABM Insights

Really, insight is such a primary aspect of Account-Based Marketing. It’s foundational in a world where it’s estimated that the average US adult receives as much as 10,000 marketing impressions per day (AMA). I can tell you with absolute certainty that nobody is out there waiting for your deft marketing efforts to come upon them. The trick today is to…

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ABM Tech Stack

Are buyers the key to your ABM tech stack?

For the billions of dollars spent on B2B marketing technology, isn’t it paradoxical that we’re moving further from our audiences? Sure, we deliver a LOT more messages but are we delivering value through hem? Do we even know what buyers need? The issue is that the modern pursuit of technology has blurred the reality of our audience (i.e. buyers at…

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