A quote from the client head of corporate sales “... we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and frankly one of the hardest things for marketers to execute well. Kudos to Freya News!
ABM is spreading across the globe. Europe, as this company and case study points out, is becoming a hotbed of activity. I've recently met with three companies from the area and have been amazed at what they're up to. Take a look at: Freya News (Sweden), Vendemore (Sweden), and Azalead (France).
Source: Jabmo - More European B2B companies go for packaged ABM solutions