Tag: abm book

@JonMiller Publishes “Clear & Complete Guide To #ABM”

In reading Jon’s book, I really enjoyed the focus on performance and giving concrete ideas as to how marketers need to think of their deployments.  Kicking off my thoughts, I’d like to start with a great quote from the book… “ABM is not a magic wand. Instead, it’s a powerful combination of people, process, and technology that deployed intelligently will outperform…

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