A quote from the client head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and...
Content strategies that support ABM programs are a critical aspect of Account Based Marketing. Based upon our Account Based Marketing Capabilities framework, Content is the 3rd step. Provided by Vendemore, their key point is to market the content as the product and...