Category: Uncategorized

B2B Buying Groups – how #ABM can affect decisions

Enterprise B2B Buying Decisions Influenced By 34 People In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I ¬†expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adapted to the current trends as to… Read more →

Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

I just hung up from the most insightful and strategic B2B marketing conversation I’ve had in years. Antoni Chumillas, Head of EMEA Sales and Marketing for Celsius, laid out a strategic vision that is far beyond the typical point solution conversation we often read. Their vision is data-centric, enabling proper marketing to extend across ABM, Marketing Automation and demand gen… Read more →

Going to Dreamforce ’15? Interested in ABM? Check out these sessions by DemandBase

My first Dreamforce was in 2004. The whole event was in the lower rooms at the Hyatt Embarcadero. The exhibit hall held about 20 booths and was right outside the keynote hall… that was maybe 50 x 80. It’s truly amazing to see what they’ve done with this event in such a short period of time. Having been to a… Read more →