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B2B Buying Groups – how #ABM can affect decisions

In a recent LinkedIn Pulse article, “2 Key Trends Make Account Based Marketing necessary today”, I  expanded on the idea as to why B2B marketers need to update their approach and underlying technical capabilities. The core idea here is that existing marketing technologies are not adapted to the current trends as to how buyers actually buy. Here’s an exceprt:These B2B marketing…

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Celsius International – Every Enterprise B2B Marketer Needs To Check Them Out

I just hung up from the most insightful and strategic B2B marketing conversation I’ve had in years. Antoni Chumillas, Head of EMEA Sales and Marketing for Celsius, laid out a strategic vision that is far beyond the typical point solution conversation we often read. Their vision is data-centric, enabling proper marketing to extend across ABM, Marketing Automation and demand gen…

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