Tag: abm planning

2016 Prognostications: @JonMiller says this is the year for high-performance ABM

Quoting a joke from Joe Chernov ( @jchernov ), Jon describes this as the year that marketers shift from talking about ABM to actually deploying it –┬áno spoiler alert, watch the video! Jon also comments on the research and approach defined by the Account Based Marketing Consortium. The ABM Capabilities Framework and quantification of the best path will help marketers… Read more →