Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t...
Christopher Engman, CEO at Vendemore, does an exceptional job at outlining sales and marketing alignment and activities surrounding super large sales opportunities. Three pillars of managing a “mega deal”: Sell the problems you solve and the insights you...
But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from...
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