Thank you to Ginger Conlon (@customeralchemy) and Jason Compton for a great Account Based Marketing article in Direct Marketing News! “The Magic of Account-Based Marketing”. Jason really pushed himself to conceive original and powerful content. He...
Mike Burton at Bombora wrote a nice article for Chief Marketer today. Data-driven account selection is definitively linked to high performance ABM programs. As our recent research highlights, 63% of mature ABM programs use data to drive account selection and over half...
The Account Based Marketing Consortium is live! Wow, we had approximately 800 registrants for our live webinar this morning and a great article in Direct Marketing News. Al Urbanski describes our inaugural primary research and really nails it… even those who...
I published a LinkedIn Post this morning, “2 key trends make ABM necessary today”. This blog post is the backstory. There’s a difference between simplifying a concept and being simplistic. After speaking with the CEOs of todays top ABM solutions and...
Today I published the first in a series of LinkedIn articles regarding Account Based Marketing. In the article today, I expanded upon the confusion that exists in the market regarding ABM, offered a concise definition (what is account based marketing), and offered a...
Through our research we found that high performing ABM programs are but a small fraction of all ABM programs but yield the majority of benefits. Ability to measure revenue impact – this is critical for demonstrating the value of ABM, and frankly, all of...
