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Deep Dive: Navigating the Ambiguity of “Intention” in Intent Data

Deep Dive: Navigating the Ambiguity of “Intention” in Intent Data

ABM, Data Management, Intent Data, Strategy, Thought Leadership

While more Intent Data is better than less, if the objective is to decipher how and when to invest sales and marketing resources, Intent Data alone is a poor proxy for making this decision. Join Our LinkedIn Group - ABM Insiders The first step in our deep dive is to...

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